Building a Spray Tanning Busienss
4 reasons why Customers get turned-off by “Free Tan Day”:
- “Free Isn’t Free”
- Free spray only includes lowest level tan, which does not provide enough color for many tanners
- The limitations of Free are not clearly communicated
- Staffers start up-selling when it’s supposed to be a ‘Free Tan’
Ideas to improve Free Spray Tan
- No fine print – be clear about what is being offered
- All tan/color levels included in free offer (from Light to Dark)
- Go easier on the Up-sell — lots people trying for 1st, or trying again after long lapse. Offer an easy to buy 2 or 3 tan package, rather than EFT.
Free spray tan days should create (new) raving fans, who brag about their tan and your salon to their friends – creating even more paying customers.
Make Free, Free … so this day will become your #1 driver of new customers.